Melanie Adcock

Vice President of Content North America

Blogs by Melanie Adcock

Understanding Intent Data’s Impact on Business

February 16, 2021Melanie Adcock, Vice President of Content North America

Algorithms that predict purchases are very powerful. To know where your customers are going next, you need to predict what they might be thinking. The intelligence gathered to deliver these insights is called intent and intent data. Intent data is changing the way marketers do business.

Digital Twins Aren’t Just for Heavy Industry- You can Benefit from Looking in the Mirror, too

January 12, 2021Melanie Adcock, Vice President of Content North America

Throughout our culture, we are fascinated by twins and multiples. Images come to mind from the twins in Doublemint gum advertisements, the Olsen twins, and many others. Our interest is piqued at the mere mention of twins, and we just can’t help it. But what does this have to do with business?