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Understanding Intent Data’s Impact on Business
Algorithms that predict purchases are very powerful. To know where your customers are going next, you need to predict what they might be thinking. The intelligence gathered to deliver these insights is called intent and intent data. Intent data is changing the way marketers do business.
Digital Twins Aren’t Just for Heavy Industry- You can Benefit from Looking in the Mirror, too
Throughout our culture, we are fascinated by twins and multiples. Images come to mind from the twins in Doublemint gum advertisements, the Olsen twins, and many others. Our interest is piqued at the mere mention of twins, and we just can’t help it. But what does this have to do with business?
How AI, KM and Insight Engines Can Improve Your Customer Service Game
Customer experience has moved front and center with businesses in recent years. But never before has customer service been more important than today.
Research, technology, and innovation: Success depends on the data
Our world is changing at an ever-increasing pace, new technologies are impacting our lives, and the competition never sleeps. Consequently, a company’s research and development department plays a central role in ensuring the continued viability of the business.