Using Intent Data to Close Buyers and Generate Sales

Acting on real-world data is one of the most valuable things companies can do to engage, understand, and eventually close customers. Intent data provides insight into a web user's journey – whether on your website or other digital campaigns your organization is running. Intent data shines light, uncovering purchase intent from a web user.

Is this user actively searching or browsing on your website? Is this user analyzing similar products on a competitor's site? When are these activities occurring?

With the use of signals from various digital sources, you can monitor specific interests, giving you the ability to send targeted and informed campaigns to prospective buyers.

Looking at online behavior gives marketing teams precise data to act on, and with this data, timely campaigns can be put on the user's screen – email campaigns, web banners, social media, and more.

Although intent data is not necessarily new, the benefits have spiked with the amount of data web users are sharing, along with advancements in artificial intelligence. Artificial intelligence provides more context to the data and gives marketers more insights into the actual intent of the prospect.

Having a clear understanding of where someone stands in the buying journey based on the keywords and topics they are searching for is not a tool to take for granted. On top of this, the user's sentiment on particular topics can be identified (positive or negative). These aspects provide color to a black and white picture, leading to the most relevant and timely campaigns and ultimately to more buyers on your website.

Everybody has had that moment (probably more than once) where they thought to themselves,

"How did Company XYZ know I was thinking of buying this?"

The short answer is that Company XYZ was capitalizing on intent data and focused on you based on your web-behavior.

Where can an Insight Engine Help?

A widespread concern when it comes to intent data is the idea that there is too much data to comb through. Well, that's true. Did you know by 2025, the amount of data generated each day will reach 463 exabytes globally?

Using an AI system, such as an insight engine, can take the data you already have, sort through it, cut out the noise and the irrelevant activities, find meaningful patterns, and predict when to follow up and what communication is most appropriate per each step in the buying cycle.

To learn more, check out our previous blog, "Getting the Most Out of Your Intent Data – 3 Things to do Right Now!"