Automating Company Data to Thrive in the Metaverse

Automating Company Data to Thrive in the Metaverse



Companies, large and small, are accepting that the Metaverse very well may be a suitable workplace for their future operations and business efforts. Once seen as just an intriguing idea for individuals to immerse themselves in virtual experiences from the comfort of their living room has now taken the interest of the corporate world. Similar to the transformation to hybrid work, companies have difficulty grasping how this could work and make for a functioning work environment. However, as the space continues to get built, employees may complete various projects in the Metaverse sooner rather than later and be involved in a highly different type of digital transformation.

Making the Metaverse a thriving working environment requires much more than providing VR headsets and goggles to your workforce. Automating company data with innovative AI tools will be a faithful companion to workers as they get comfortable in the new space. In a 3D environment, companies will need to take legitimate steps to transform their data so critical business information can be viewed holistically like other digital entities that fill the Metaverse.

The article will shed light on predictions for how the Metaverse will be used by businesses, as well as tips to make it a more efficient environment with data automation.  

Significant opportunities exist for companies to harness data fully and optimize their digital projects. Optimal digital collaboration requires intelligent solutions to make data easily accessible for the everyday worker, ensuring all data is being utilized to paint the complete picture of relevant business processes from the first moment you step foot in the Metaverse to the time you log out.

Digital Twins and How They Fit into the Metaverse

The number one prediction and tip for companies potentially expecting to leap into the Metaverse is to use digital twins. Digital twins are virtual representations of physical objects. Virtual representations are enhanced with company data so proactive insights can be generated for the worker engaging with the object. Digital twin technology is essential for the Metaverse because, in many ways, the Metaverse is a digital twin itself of the world as we know it. Like all technology constructions, there are building blocks, and the building blocks to the corporate Metaverse are digital twins of a business’s assets.

A prime example comes from the world of advertising. Companies have already begun putting virtual billboards and ads inside the Metaverse. In the real world, you typically drive by a billboard; if it resonates with you and you remember it later, you may visit the company website. In the Metaverse, a billboard can do a whole lot more. A digital twin of existing billboards can be enhanced in the Metaverse to be interacted with on the spot. By connecting data from your assets, the billboard can be attached with product demos and interaction with company spokespeople the moment you see it.

Artificial intelligence and properly built digital twins will allow users to understand and showcase their information in an effective digital manner. This high level of data automation will also enable companies to extract analytics from inside the Metaverse back to their standard desktop or working environment. For example, spreadsheets covering the analytics of who interacted with your digital billboard can automatically be generated and used to make informed business decisions and personalized sales follow-ups.

Data automation and extraction work the other way as well - companies can take data from their existing sources and load it straight into the Metaverse.

Tips for Data Automation and The Metaverse

One of the main goals of data automation is to rid workers of manual tasks like data entry – giving them more workday freedom and using resources wisely. Data automation also saves costs and ensures accurate decision-making for all company processes.  

A vital tip is to begin looking at how your company may utilize the Metaverse in the future and make a list of the assets involved with those processes. Investments in digital solutions can then create digital twins of those assets. So, when the time comes, your company is well-prepared to function in the Metaverse.

Data automation tools involve low-code technology, making it simple for your workforce to visualize and navigate the future of work. If company data is not prepared correctly, the launch into the Metaverse may be delayed, causing headaches for your workers and falling behind competitors who are prepared to enter the future of work.