GenAI Confidence Index Report 2H 2025

Insight: Enterprise Confidence Continues to Grow

• Enterprise confidence grew 5 percent, from 72 percent to 77 percent, compared to the original survey at the beginning of the year.
• The C-suite remains the most confident among management, with an 82 percent confidence rating.
• Of those with the most concerns, middle management tops that survey with a lack of confidence rating of 11 percent.

Insight: Confidence Spiked in Vendor Abilities to Implement GenAI

• The most significant increase in confidence from the 1H 2025 GenAI Confidence Index Report showed that the industry feels that vendors are highly capable of GenAI implementations, providing a solid answer to the lowered confidence for internal implementations.
• Overall, the industry increased confidence in vendors by 16 percent, from 62 percent to 78 percent. 

Insight: Customer Service Takes a Significant Lead in Most Anticipated Application of GenAI

• Customer service jumped significantly from 17 percent to 27 percent and kept the top ranking in GenAI use cases by respondents.
• IT and marketing were second and third place, at 19 percent and 11 percent, respectively, with HR and sales following next, each at 9 percent. 

Insight: Reasons for not Implementing Drastically Changed from the First Survey

• Responses reporting not seeing a benefit dropped staggeringly over a short six-month period, from 30 percent to only 18 percent.
• Meanwhile, concerns over ROI spiked from just 15 percent six months ago to 33 percent as the new lead cause for not implementing GenAI.